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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam

Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; … - In: International journal of electronic customer … 12 (2019) 2, pp. 143-166

Persistent link: https://www.econbiz.de/10012253359

Correlation among the stocks of 28 major industries in Taiwan and prices of Dubai crude and brent crude

Yang, Tzu-Yi; Chou, Chin-Mei; Yang, Yu-Tai; Nguyen Phuc … - In: The journal of private equity 21 (2018) 3, pp. 69-81

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The relationship among corporate social responsibility, network cooperation, green innovation, environmental performance and firm performance : evidences in Viet Nam

Nguyen Phuc Nguyen; Hoang Anh Vien - In: Current Issues in Public Utilities and Public Policy : …, (pp. 329-351). 2023

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Evaluating the effect of multifactors on employee's innovative behavior in SMEs : mediating effects of thriving at work and organizational commitment

Nguyen Phuc Nguyen; McGuirk, Helen - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4458-4479

Persistent link: https://www.econbiz.de/10013455335

Brand equity in a tourism destination : a case study of domestic tourists in Hoi An city, Vietnam

Tran, Vinh Trung; Nguyen, Nguyen Phuc; Tran, Phuong Thi Kim - In: Tourism Review 74 (2019) 3, pp. 704-720

Purpose: This paper aims to propose and investigate the relationships among the components of brand equity, and examining the effects of these components on overall destination brand equity in Hoi An tourism destination, Vietnam, from the perspective of domestic tourists....

Persistent link: https://www.econbiz.de/10012080804