Rehman, Anis Ur; Al Shammari, Serhan; Al-Mamary, Yaser Hasan - In: Journal of Islamic Marketing 13 (2021) 4, pp. 975-995
Purpose: This study aims to explore the relationship between consumers’ religiosity, their perceived functional, individual and social value of luxury and their luxury purchase intention. Design/methodology/approach: The proposed relationships were explored in an intercultural setting by...