Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention : a cross-cultural examination
Year of publication: |
2022
|
---|---|
Authors: | Ur Rehman, Anis ; Al Shammari, Serhan ; Al-Mamary, Yaser Hasan Salem |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 4, p. 975-995
|
Subject: | Luxury brands | Luxury value perception | Materialism | Purchase intention | Religiosity | The Muslim consumption pattern | Indien | India | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Religion | Wahrnehmung | Perception | Markenimage | Brand image |
-
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav, (2015)
-
Song, Lei, (2021)
-
Husain, Rehan, (2022)
- More ...
-
Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih, (2022)
-
Al Shammari, Serhan, (2023)
-
Alreshoodi, Saleh Abdullah, (2022)
- More ...