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Value-based selling capability : antecedents and implications for B2B sales performance

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Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets

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Market orientation, innovativeness and competitive advantage : empirical insight from women entrepreneurs in the Senegalese agri-food sector

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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance

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The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers

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Winning across global markets : how Nokia creates strategic advantage in a fast-changing world

Steinbock, Dan - 2010 - 1st ed

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other...