Sales and Marketing Integration : Enhancing Competitive Advantages
Year of publication: |
2017
|
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Authors: | Madhani, Pankaj M. |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Wettbewerbsvorteil | Competitive advantage | Marktintegration | Market integration | Verkauf | Selling | Marketingmanagement | Marketing management | Internationaler Wettbewerb | International competition | Marketing |
Extent: | 1 Online-Ressource (26 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Business Strategy, Vol.13, No. 4, pp. 50-77, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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