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Social-Media und Social-Media-Marketing -- Ziele und Ausgestaltungsformen des Social-Media-Marketings -- Plattformen für den Einsatz des Social-Media-Marketings -- Orientierungspunkte zur Ausgestaltung des Social-Media-Marketings -- Controlling des Social-Media-Marketings -- Organisatorische...
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Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis;...
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Cover -- Half Title -- Title Page -- Copyright Page -- Table of contents -- Contributors -- Introduction -- part 1 Exploring influencers and influencer marketing -- chapter 1 The rise of influencers and influencer marketing -- Learning outcomes -- Being influential and influencers -- Becoming an...
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