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Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
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Mobile advertising : a framework and research agenda
Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
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Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal; Katona, Zsolt; Sárváry, Miklós - In: Journal of marketing 81 (2017) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
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How observation of other shoppers increases the in-store use of mobile technology
Darvasi, Gábor; Spann, Martin; Zubcsek, Peter Pal - In: Journal of retailing and consumer services 77 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014462365