Similar Search Results

When cocreation turns into codestruction

Pera, Rebecca; Menozzi, Anna; Abrate, Graziano; Baima, … - In: Journal of business research : JBR 128 (2021), pp. 222-232

Persistent link: https://www.econbiz.de/10012494507

Patent Laws and Innovation: Evidence from Economic History

Moser, Petra - National Bureau of Economic Research (NBER) - 2012

What is the optimal system of intellectual property rights to encourage innovation? Empirical evidence from economic history can help to inform important policy questions that have been difficult to answer with modern data: 1) Does the existence of strong patent laws encourage innovation? And 2)...

Persistent link: https://www.econbiz.de/10010950825

No second chance for a first impression : the role of aesthetics in early access video games

Schlüter, Alexander; Waldkirch, Matthias; … - In: International journal of innovation management 25 (2021) 10, pp. 2140002-1-2140002-22

Persistent link: https://www.econbiz.de/10012939441

Raw ideas in the fuzzy front end : verbosity increases perceived creativity

Kornish, Laura J.; Jones, Sharaya M. - In: Marketing science 40 (2021) 6, pp. 1106-1122

Persistent link: https://www.econbiz.de/10012796445

There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda

Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829

Persistent link: https://www.econbiz.de/10012300002

Expropriation by law : intellectual property, value and labor

Bessy, Christian - 2024 - First edition

"Placing himself at the crossroads of economics, law, and sociology, Christian Bessy investigates the contemporary transformation of intellectual property rights (IPR). He demonstrates how entities previously considered inappropriate have now become the object of property rights by means of a...

Persistent link: https://www.econbiz.de/10014512163

Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

Persistent link: https://www.econbiz.de/10011954609

Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development

Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120

Persistent link: https://www.econbiz.de/10012266245

Customer involvement in new product development of tile and ceramic industry

Mirfakhradini, Seyed Haidar; Safari, Khalil; Shaabani, Akram - In: International journal of productivity and quality … 25 (2018) 1, pp. 108-138

Persistent link: https://www.econbiz.de/10011980004

Voice of the customer in the Islamic market

Doherty, Ronald J. - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 146-166

Persistent link: https://www.econbiz.de/10012209121