Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Laura J. Kornish, Sharaya M. Jones
| Year of publication: |
2021
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|---|---|
| Authors: | Kornish, Laura J. ; Jones, Sharaya M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 6, p. 1106-1122
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| Subject: | innovation | idea generation | idea selection | creativity | new product development | crowdsourcing | fuzzy front end | Innovationsmanagement | Innovation management | Kreativität | Creativity | Produktentwicklung | New product development | Fuzzy-Set-Theorie | Fuzzy sets | Innovation | Crowdsourcing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.1300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796445