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The ant and the grasshopper : understanding personal saving orientation of consumers

Dholakia, Utpal; Tam, Leona; Yoon, Sunyee; Wong, Nancy - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 134-155

Persistent link: https://www.econbiz.de/10011521969

Delay and duration effects of time frames on personal savings estimates and behavior

Tam, Leona; Dholakia, Utpal M. - In: Organizational Behavior and Human Decision Processes 114 (2011) 2, pp. 142-152

We examined effects of time frame duration (a month vs. a year) and delay (next month vs. a specific future month) on personal savings estimates. Results revealed that unitized monthly savings estimates provided for a specific future month were significantly higher than those given for either...

Persistent link: https://www.econbiz.de/10008869739

Guilt of the Meat‐Eating Consumer : When Animal Anthropomorphism Leads to Healthy Meat Dish Choices

Kim, Danny JM; Yoon, Sunyee - In: Journal of Consumer Psychology 31 (2021) 4, pp. 665-683

Persistent link: https://www.econbiz.de/10012407292

Keeping the American dream alive : the interactive effect of perceived economic mobility and materialism on impulsive spending

Yoon, Sunyee; Kim, Hyeong Min - In: Journal of marketing research : JMR 53 (2016) 5, pp. 759-772

Persistent link: https://www.econbiz.de/10011600612

Feeling economically stuck : the effect of perceived economic mobility and socioeconomic status on variety seeking

Yoon, Sunyee; Kim, Hyeong Min - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1141-1156

Persistent link: https://www.econbiz.de/10011844155

When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment

Tam, Leona; Spanjol, Jelena - In: Marketing Letters 23 (2012) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10010867842

Money Buys Financial Security and Psychological Need Satisfaction: Testing Need Theory in Affluence

Howell, Ryan; Kurai, Mark; Tam, Leona - In: Social Indicators Research 110 (2013) 1, pp. 17-29

The most prominent theory to explain the curvilinear relationship between income and subjective well-being (SWB) is need theory, which proposes that increased income and wealth can lead to increased well-being in poverty because money is used to satisfy basic physiological needs. The present...

Persistent link: https://www.econbiz.de/10010999391

Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations

Zlatevska, Natalina; Chowdhury, Rafi M. M. I.; Tam, Leona; … - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 321-334

Persistent link: https://www.econbiz.de/10012144815

Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing

Zainuddin, Nadia; Dent, Kendall; Tam, Leona - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 348-374

Persistent link: https://www.econbiz.de/10011709132

Managing sub-branding affect transfer : the role of consideration set size and brand loyalty

He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113

Persistent link: https://www.econbiz.de/10011444037