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Increasing retailer loyalty through the use of cash back rebate sites

Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762

Persistent link: https://www.econbiz.de/10012294605

Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites

Subramanian, Upender; Rao, Ram C. - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3555-3575

Persistent link: https://www.econbiz.de/10011626401

A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement

Bruce, Norris I.; Murthi, B. P. S.; Rao, Ram C. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 202-218

Persistent link: https://www.econbiz.de/10011697343

Search advertising : budget allocation across search engines

Zia, Mohammad; Rao, Ram C. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1023-1037

Persistent link: https://www.econbiz.de/10012147195

Pricing under dynamic competition when loyal consumers stockpile

Gangwar, Manish; Kumar, Nanda; Rao, Ram C. - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 569-588

Persistent link: https://www.econbiz.de/10012594063

The capacitated transportation-production problem: Computational experience

Rao, Ram C.; Shaftel, Timothy L. - In: Engineering Costs and Production Economics 18 (1989) 1, pp. 45-54

Persistent link: https://www.econbiz.de/10005153973

Latent class models to infer market structure: A comparative analysis

Jain, Dipak C.; Rao, Ram C. - In: European Journal of Operational Research 76 (1994) 2, pp. 331-343

Persistent link: https://www.econbiz.de/10005257184

Multilocation Plant Sizing and Timing

Rao, Ram C.; Rutenberg, David P. - In: Management Science 23 (1977) 11, pp. 1187-1198

In this paper we solve a dynamic multilocation problem. Time is continuous, and demands can grow at varying rates in different markets and at different times. There are economies of scale in building plant capacity. To solve such a problem conditional on a prescribed sequence, we show how to use...

Persistent link: https://www.econbiz.de/10009208988

Note---A Note on Optimal and Near Optimal Price and Advertising Strategies

Rao, Ram C. - In: Management Science 31 (1985) 3, pp. 376-377

In this paper "Optimal and Near Optimal Price and Advertising Strategies," Welam (Welam, Ulf P. 1982. Optimal and near optimal prize and advertising strategies. Management Sci. 28 1313--1327.) considers a model which is similar to a model analyzed by Gould (Gould, John P. 1970. Diffusion...

Persistent link: https://www.econbiz.de/10009209178

Preempting an Alert Rival: Strategic Timing of the First Plant by Analysis of Sophisticated Rivalry

Rao, Ram C.; Rutenberg, David P. - In: Bell Journal of Economics 10 (1979) 2, pp. 412-428

This paper examines the strategic rivalry in a duopoly where firms must correctly time the construction of the first plant in a growing market. We explicitly model rivalry for market share. Firms recognize the effect of the rival's actions on their profits; they behave noncooperatively to...

Persistent link: https://www.econbiz.de/10005133270