Krishna, Arunima; Kim, Soojin - In: Corporate Communications: An International Journal 24 (2019) 4, pp. 636-652
Purpose: The purpose of this paper is to explore the impact of presidential tweeting about corporations on publics’ perceptions of and behavioral intentions toward those corporations. Specifically, the authors examined publics’ intentions to boycott or buycott (Friedman, 1996) Nordstrom,...