Online gambling providers require customers to allow email messages from the provider. This requirement provides gambling marketers an inexpensive and potent medium to encourage frequent gambling, higher bets, and other potentially harmful behaviors that may lead to problem gambling. An online...

The theories used to understand and predict regular non-problem gambling are almost exclusively affective or cognitive-oriented. These include motives, self-esteem, image enhancement and illusions of control over random events. However, gambling is one of the most frequently purchased consumer...

Purpose – The purpose of this paper is to examine the effects of attitude towards behavior, subject norm and perceived behavioral control (PBC) on a Chinese subject's evaluation of a tertiary education program. Design/methodology/approach – This study adopts a 3 (country‐of‐origin) by 2...