The strategy of global branding and brand equity
Year of publication: |
2015
|
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Authors: | Lee, Alvin |
Publisher: |
Abingdon, Oxon : Routledge, |
Subject: | Prognoseverfahren | Forecasting model | Markenführung | Brand management | Internationales Marketing | International marketing | Markenwert | Brand equity | Messung | Measurement | Australien | Australia | Experiment | Kaufentscheidung | Purchase decision | Bier | Beer | China |
Extent: | 1 online resource (xviii, 221 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-315-72252-8 ; 978-1-317-52520-2 ; 978-1-317-52521-9 ; 978-0-415-74910-7 ; 978-0-415-74911-4 |
Other identifiers: | 10.4324/9781315722528 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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The strategy of global branding and brand equity
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