Purpose: The purpose of this exploratory study is to investigate why and how public health agencies employed social media during coronavirus disease 2019 (COVID-19) outbreak to foster public engagement and dialogic accounting. Design/methodology/approach: The authors analysed the official...

Part 1. Antirealism and Its Consequences 1. What Went Wrong with Reality 2. The Postmodernist Challenge to Realism 3. The Legacy and Consequences of Postmodernist Thought Part 2.The Significance of Realism 4. The Persisting Relevance of Reality 5. Marketing, Management, and the Return of Reality