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A Comparative Study of the Pre...
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77
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27
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24
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15
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11
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A comparative study of the predictive power of component-based approaches to structural equation modeling
Cho, Gyeongcheol
;
Kim, Sunmee
;
Lee, Jonathan
;
Hwang, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1641-1661
Persistent link: https://www.econbiz.de/10014342037
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2
Cutoff criteria for overall model fit indexes in generalized structured component analysis
Cho, Gyeongcheol
;
Hwang, Heungsun
;
Sarstedt, Marko
; …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
4
,
pp. 189-202
Persistent link: https://www.econbiz.de/10012421353
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3
Integrated generalized structured component analysis : on the use of model fit criteria in international management research
Cho, Gyeongcheol
;
Schlägel, Christopher
;
Hwang, Heungsun
; …
- In:
Management international review : MIR ; journal of …
62
(
2022
)
4
,
pp. 569-609
Persistent link: https://www.econbiz.de/10013454378
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4
A primer on integrated generalized structured component analysis
Hwang, Heungsun
;
Sarstedt, Marko
;
Cho, Gyeongcheol
; …
- In:
European business review
35
(
2023
)
3
,
pp. 261-284
Persistent link: https://www.econbiz.de/10014280568
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5
Examining the sensory impressions, value perception, and behavioral responses of tourists : the case of floating markets in Thailand
Pipatpong Fakfare
;
Cho, Gyeongcheol
;
Hwang, Heungsun
; …
- In:
Journal of travel and tourism marketing
38
(
2021
)
7
,
pp. 666-681
Persistent link: https://www.econbiz.de/10012649873
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6
Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F.
;
Sarstedt, Marko
;
Matthews, Lucy M.
; …
- In:
European business review : EBR ; the official journal …
28
(
2016
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10011430448
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7
Estimation issues with PLS and CBSEM : where the bias lies!
Sarstedt, Marko
;
Hair, Joseph F.
;
Ringle, Christian M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3998-4010
Persistent link: https://www.econbiz.de/10011553860
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8
Testing measurement invariance of composites using partial least squares
Hensler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
International marketing review
33
(
2016
)
3
,
pp. 405-431
Persistent link: https://www.econbiz.de/10011487000
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9
The relevance of reputation in the nonprofit sector : the moderating effect of socio-demographic characteristics
Schloderer, Matthias P.
;
Sarstedt, Marko
;
Ringle, …
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 110-126
Persistent link: https://www.econbiz.de/10011517017
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10
Segmentation of PLS path models by iterative reweighted regressions
Schlittgen, Rainer
;
Ringle, Christian M.
;
Sarstedt, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4583-4592
Persistent link: https://www.econbiz.de/10011554712
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