Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Year of publication: |
2016
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Authors: | Hair, Joseph F. ; Sarstedt, Marko ; Matthews, Lucy M. ; Ringle, Christian M. |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 28.2016, 1, p. 63-76
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Subject: | Segmentation | PLS-SEM | Structural equation modeling | Partial least sequares | FIMIX-PLS | Finite mixture models | Unobserved heterogeneity |
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