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The sharing economy : a hedge...
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ECONIS (ZBW)
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The mysterious world of airline pricing : innovative practices and strategies for profit
Kohli, Chiranjeev
;
Habibi, Mohammad Reza
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 153-160
Persistent link: https://www.econbiz.de/10014253330
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2
What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
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Online video modules for improvement in student learning
Lancellotti, Matthew
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of education for business
91
(
2016
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10011498058
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4
DITTO for Gen Z : a framework for leveraging the uniqueness of the new generation
Pichler, Shaun
;
Kohli, Chiranjeev
;
Granitz, Neil
- In:
Business horizons
64
(
2021
)
5
,
pp. 599-610
Persistent link: https://www.econbiz.de/10012990351
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5
Textbooks for the YouTube generation? : a case study on the shift from text to video
Granitz, Neil
;
Kohli, Chiranjeev
;
Lancellotti, Matthew P.
- In:
Journal of education for business
96
(
2021
)
5
,
pp. 299-307
Persistent link: https://www.econbiz.de/10012584529
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6
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
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8
Death bells? : branding in the age of smartphones and AI
Kohli, Chiranjeev
;
Ebrahimi, Mahdi
;
Granitz, Neil
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 399-405
Persistent link: https://www.econbiz.de/10014468414
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9
The progression and impact of the sharing economy : a preface
Habibi, Mohammad Reza
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 349-354
Persistent link: https://www.econbiz.de/10012181625
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10
The progression and impact of the sharing economy
Habibi, Mohammad Reza
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012181639
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