Extent:
1 Online-Ressource (Seite 349-463)
Illustrationen
Series:
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. volume 27, issue 4 (2019)
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal
Language: English
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012181639