"We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing...

Globalization causes dramatic changes in business environments both in terms of their degree and swiftness. Forecasting such changes is crucial for the preparation of responses by the affected parties. This article reports on a Delphi study conducted with a set of experts drawn from the policy,...

The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and...