Best practices in international marketing
Ilkka A. Ronkainen; Michael R. Czinkota
| Year of publication: |
2002
|
|---|---|
| Authors: | Ronkainen, Ilkka A. |
| Other Persons: | Czinkota, Michael R. (contributor) |
| Publisher: |
Fort Worth, Tex. [u.a.] : Harcourt College Publ. |
| Subject: | Internationales Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index pbk.: £12.95 |
| ISBN: | 0-03-034036-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467761