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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Value co-creation : concept and measurement
Ranjan, Kumar Rakesh; Read, Stuart - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
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An ecosystem perspective synthesis of co-creation research
Ranjan, Kumar Rakesh; Read, Stuart - In: Industrial marketing management : the international … 99 (2021), pp. 79-96
Persistent link: https://www.econbiz.de/10013206390
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An integrative framework of sales ecosystem well-being
Ranjan, Kumar Rakesh; Friend, Scott B. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 234-250
Persistent link: https://www.econbiz.de/10012395126
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When co-production fails : the role of customer's internal attributions and impression management concerns
Sugathan, Praveen; Ranjan, Kumar Rakesh - In: Journal of business research : JBR 121 (2020), pp. 535-548
Persistent link: https://www.econbiz.de/10012417375
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Social relationship cycle for managing small intermediary businesses : evidences from India
Ranjan, Kumar Rakesh; Dash, Rupanwita; Rayangoudar, Vijay - In: Industrial marketing management : the international … 91 (2020), pp. 411-428
Persistent link: https://www.econbiz.de/10012422294
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Fail fast, sell well : the contingent impact of failing fast on salesperson performance
Friend, Scott B.; Ranjan, Kumar Rakesh; Johnson, Jeff S. - In: Industrial marketing management : the international … 82 (2019), pp. 265-275
Persistent link: https://www.econbiz.de/10012128080
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Drivers of user engagement in eWoM communication
Rossmann, Alexander; Ranjan, Kumar Rakesh; Sugathan, Praveen - In: The journal of services marketing 30 (2016) 5, pp. 541-553
Persistent link: https://www.econbiz.de/10011615554
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An effectual-causal view of managerial decisions in the internationalization of Indian MNEs
Dash, Rupanwita; Ranjan, Kumar Rakesh - In: Journal of international management 25 (2019) 1, pp. 101-120
Persistent link: https://www.econbiz.de/10011999012
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An antecedent and contingent outcome model of fail fast strategy in sales force management
Friend, Scott B.; Johnson, Jeff S.; Ranjan, Kumar Rakesh - In: Industrial marketing management : the international … 87 (2020), pp. 106-116
Persistent link: https://www.econbiz.de/10012285138