A goods-dominant-service-dominant perspective on counterfeiting
Year of publication: |
2022
|
---|---|
Authors: | Rohit, Sudeep ; Ranjan, Kumar Rakesh |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 4, p. 478-491
|
Subject: | co-creation | content analysis | counterfeit | literature review | non-deceptive | service-dominant logic | value | Produktpiraterie | Product counterfeiting | Service-Dominant Logic | Service-dominant logic | Bibliometrie | Bibliometrics | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory |
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