International Dictionary of Marketing and Communication -- Appendix 1: Associations, Institutes, Professional/Trade World-Wide -- Appendix 2: Audit Bureaux World-Wide -- Appendix 3: Journals on Communication Subjects World-Wide -- Appendix 4: News Agencies World-Wide.

to Marketing Communications -- One Communications and the Marketing Mix -- 1 A Broader Look at the Marketing Mix -- 2 Communications in Relation to the Product Life Cycle -- 3 How Well do Names and Brands Communicate? -- 4 The Product Image and Packaging -- 5 How Does Price Communicate? -- 6...