International dictionary of marketing and communication
Frank Jefkins
| Year of publication: |
1987
|
|---|---|
| Authors: | Jefkins, Frank W. |
| Publisher: |
Glasgow [u.a.] : Blackie |
| Subject: | Marketing | Werbung | Advertising | Großbritannien | United Kingdom | Betriebswirtschaftslehre | Business economics | Deutsch | Englisch |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | VII, 391 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch ; Nachschlagewerk ; Reference book |
| Language: | English |
| ISBN: | 0-216-92254-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013480631