Similar Search Results

Localizing to Arabic consumers : insights from print advertising

Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211

Persistent link: https://www.econbiz.de/10011852940

Diversity in European Marketing : Text and Cases

Rudolph, Thomas - 2012

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...

Persistent link: https://www.econbiz.de/10014015752

Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

Rishi, Bikramjit (ed.) - 2015

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011600607

Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10011689825

Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

Rishi, Bikramjit (ed.) - 2015

A simplified method for understanding judgment and decision making of Muslim consumers / Burhanudin -- Consumer … in Turkey / Begüm Yetiser, Burcu Genç -- Consumers' purchasing behaviour for fresh meat from modern retail stores and … eradication of poverty / Mohammed Abdul Karim Al-Banna, Ian Michael -- The perspectives of e-commerce in Arab Region: an …

Persistent link: https://www.econbiz.de/10011728182

International business entry modes and consumer ethnocentrism : a multi country perspective

Bose, Tarun Kanti; Chew, Tze Cheng; Purohit, Sonal; … - In: Thunderbird international business review 66 (2024) 3, pp. 233-249

Persistent link: https://www.econbiz.de/10014532165

"You feel like a second-class guest" : customer discrimination against Arab guests in Israeli hotels

Nagar, Reli; Shani, Amir; Poria, Yaniv - In: International journal of hospitality management 103 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209284

Being Arab and American : understanding ethnocentric tendencies for Arab American consumers

Al Ganideh, Saeb Farhan - In: Journal of global marketing 30 (2017) 2, pp. 72-86

Persistent link: https://www.econbiz.de/10011779404

Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?

Elo, Maria; Minto-Coy, Indianna; Silva, Susana C.; … - In: European journal of international management : EJIM 14 (2020) 4, pp. 693-729

Persistent link: https://www.econbiz.de/10012223931

Psychic distance and performance of MNCs during marketing crises

Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364

Persistent link: https://www.econbiz.de/10012007002

1
2
3
4
5
6
7
8
9
10
Next
Last