Similar Search Results

Consumer emotions research in luxury contexts in emerging economies

Canguende-Valentim, Cláudio Félix; Vale, Vera Teixeira - In: Emotional, sensory, and social dimensions of consumer …, (pp. 299-323). 2020

Persistent link: https://www.econbiz.de/10012226218

An integrated view on social media marketing actions and their expected impacts on consumer behavior

Pereira, Inês; Barbosa, Belem; Vale, Vera Teixeira - In: Management and marketing for improved retail …, (pp. 303-319). 2023

Persistent link: https://www.econbiz.de/10014366620

A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs

Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: The journal of business & industrial marketing 37 (2022) 3, pp. 509-528

Persistent link: https://www.econbiz.de/10013165190

Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows

Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 559-583

Persistent link: https://www.econbiz.de/10013277286

Artificial intelligence effectiveness in customer experience at retail

Carvalho, João M. S.; Faria, Sílvia; Oliveira, Daniel … - In: Management and marketing for improved retail …, (pp. 180-199). 2023

Persistent link: https://www.econbiz.de/10014366094

A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs

Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: Journal of Business & Industrial Marketing 37 (2021) 3, pp. 509-528

Purpose: The purpose of this paper is to examine the relationship between product innovation and network and their export performance, particularly in trade fair context. Moreover, this paper conducts a comparative study among services/industrial small and medium-sized enterprises (SMEs) and...

Persistent link: https://www.econbiz.de/10012639822