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Assessing the role of corporate reputation on brand satisfaction : a study of chemical industry
Susanti, Vonny
;
Samudro, Andreas
- In:
Corporate reputation review
25
(
2022
)
2
,
pp. 122-138
Persistent link: https://www.econbiz.de/10013279493
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Assessing antecedents of loyalty in the industrial relationship model : an examination of base model constituents and moderators
Samudro, Andreas
;
Susanti, Vonny
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
4
,
pp. 255-284
Persistent link: https://www.econbiz.de/10013463242
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Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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