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Network gatekeeping in SME exporters' market entry in China
Gao, Hongzhi; Ren, Monica; Zhang, Jing; Sun, Ruoyi - In: International marketing review 33 (2016) 2, pp. 276-297
Persistent link: https://www.econbiz.de/10011518663
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Toward a yin-yang balancing perspective of relational (guanxi) gatekeeping in international exchange relationships in China
Gao, Hongzhi; Ren, Monica; Miao, Qing - In: Journal of international marketing 26 (2018) 2, pp. 22-42
Persistent link: https://www.econbiz.de/10011879486
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Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi; Tate, Mary; Zhang, Hongxia; Chen, Shijiao; … - In: Journal of international marketing 26 (2018) 3, pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
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Co-evolutions in global decoupling : learning from the global semiconductor industry
Gao, Hongzhi; Ren, Monica; Shih, Tsui-Yii - In: International business review : the official journal of … 32 (2023) 6, pp. 1-16
Persistent link: https://www.econbiz.de/10014439776
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Trust erosion during industry-wide crises : the central role of consumer legitimacy judgement
Chen, Shijiao; Zhang, Jing A.; Gao, Hongzhi; Yang, Zhilin; … - In: Journal of business ethics : JBE 175 (2022) 1, pp. 95-116
Persistent link: https://www.econbiz.de/10012704735
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Overreliance on China and dynamic balancing in the shift of global value chains in response to global pandemic COVID-19 : an Australian and New Zealand perspective
Gao, Hongzhi; Ren, Monica - In: Asian business & management 19 (2020) 3, pp. 306-310
Persistent link: https://www.econbiz.de/10012298439
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Toward a guanxi-bases view of structural holes in sales gatekeeping : a qualitative study of sales practices in China
Du, Mingfei; Gao, Hongzhi; Zhang, Jing - In: Industrial marketing management : the international … 76 (2019), pp. 109-122
Persistent link: https://www.econbiz.de/10011990763
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Chinese state-owned multinationals' (SOMNEs) subsidiary nonmarket strategies in selective de-globalization : an integrated perspective of co-evolution theory and the Yin-Yang frame
Ren, Monica; Gao, Hongzhi - In: Journal of international management 29 (2023) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10014465696
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Consumers' responses to corporate normalised misconduct during an industry-wide crisis : an investigation in the Chinese dairy industry
Chen, Shijiao; Gao, Hongzhi; Zhang, Jing A. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 152-163
Persistent link: https://www.econbiz.de/10014252822
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Managing business-to-business disruptions : surviving and thriving in the face of challenges : editorial
Zhang, Chun; Gao, Hongzhi - In: Industrial marketing management : the international … 105 (2022), pp. 72-78
Persistent link: https://www.econbiz.de/10013494043