Purpose: This paper aims to apply a broader perspective of branding to foster new insights and develop strategies to address product counterfeiting. Design/methodology/approach: A review of the counterfeiting and branding literature leads to the development of a new conceptual framework that...

In this article we present the results of a survey of marketing departments in Australasia. The department head completed the questionnaire, which covered the areas of class sizes, course taught, staff research interests and research productivity. We find that university marketing departments...

Purpose – Consumer researchers and marketing practitioners increasingly appreciate the potential of videography to generate better insights into consumers' behaviours. The purpose of this paper is to introduce the Mindcam research methodology as an addition to the videographers tool‐kit,...

Purpose: This paper aims to develop a conceptual framework based on the identification and examination of the mechanisms (termed “viability mechanisms”) under which market-shaping activities yield the emergence of a viable market: one able to adapt to the changing environment over time...

Purpose: This study aims to identify institutional work mechanisms that public actors employ in market shaping. Design/methodology/approach: The paper uses an abductive theorizing process, combining a literature review with an empirical exploration of three different market-shaping contexts....

Purpose: Firms transforming from a product supplier into a solution provider need to develop entirely new organizational capabilities or re-configure existing ones. This paper aims to conceptualize solution business fitness (SBF) as a construct that captures comprehensively the capabilities...