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Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young; Hwang, Johye - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
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Empirical study of heterogeneous behavior at the base of the pyramid : the influence of demographic and psychographic factors
Dahana, Wirawan Dony; Kobayashi, Toshio; Ebisuya, Azusa - In: Journal of international consumer marketing 30 (2018) 3, pp. 173-191
Persistent link: https://www.econbiz.de/10011917539
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Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Eisend, Martin; Hartmann, Patrick; Apaolaza, Vanessa - In: Journal of international marketing 25 (2017) 4, pp. 89-111
Persistent link: https://www.econbiz.de/10011784184
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Identifying wine consumers interested in environmentally sustainable production practices
Kelley, Kathleen; Todd, Marielle; Hopfer, Helene; … - In: International journal of wine business research 34 (2022) 1, pp. 86-111
Persistent link: https://www.econbiz.de/10012886220
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An empirical investigation of customer characteristics on retail format selection : a mediating role of store image
Hiremath, Suvarna; Panda, Ansumalini; Prashantha C.; … - In: Journal of Indian business research 15 (2023) 1, pp. 55-75
Persistent link: https://www.econbiz.de/10014326462
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A Study on the Role of Demographic and Psychographic Dynamics in Food and Grocery Retailing
Prasad, Ch. J. S.; Reddy, D. Raghunatha - In: Vision 11 (2007) 4, pp. 21-30
The Indian food and grocery retail sector is in the transformation mode for various reasons like strong macro-economic fundamentals and the changing socio-economic scene are driving what were once traditional and small scale retail outlets into organised retail formats aimed at catering to the...
Persistent link: https://www.econbiz.de/10011137529
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Justification of generational cohort segmentation in South Africa
Duh, Helen; Struwig, Miemie - In: International Journal of Emerging Markets 10 (2015) 1, pp. 89-101
Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global and country-specific formative experiences in the USA, to examine the justification of cohort segmentation in South Africa. It also describes the demographic and psychographic...
Persistent link: https://www.econbiz.de/10014788791
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Who are the culinary tourists? An observation at a food and wine festival
Sohn, Eunmi; Yuan, Jingxue (Jessica) - In: International Journal of Culture, Tourism and … 7 (2013) 2, pp. 118-131
Purpose – The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism. Design/methodology/approach – The study was conducted in the First Lubbock Wine Festival in Texas, incorporating Values and Lifestyles (VALS‐2). A...
Persistent link: https://www.econbiz.de/10014768455
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance; McDaniel, Stephen R; DeGaris, Larry - In: International Journal of Sports Marketing and Sponsorship 9 (2008) 3, pp. 11-21
Four demographic variables (education, age, gender and internet use) and two psychographic variables (attitude towards NASCAR sponsors and NASCAR involvement) were investigated for impact on NASCAR fan ability to recall sponsor brands. Regression analysis indicates that the above variables are...
Persistent link: https://www.econbiz.de/10014811567
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Adventure versus gratification: emotional shopping in online auctions
Lee, Min‐Young; Kim, Youn‐Kyung; Lee, Hyun‐Joo - In: European Journal of Marketing 47 (2013) 1/2, pp. 49-70
shopping motivations and examine the relations of demographics (i.e. age, gender, income, and education) and psychographics (i … consumer psychographics (i.e. impulsiveness, variety seeking, price consciousness, and risk consciousness), emotional shopping ….e. impulsiveness, variety‐seeking tendency, price sensitivity, and risk‐consciousness) to online auction shopper groups. Design …
Persistent link: https://www.econbiz.de/10014722880