Who is an evangelist? : food tourists' positive and negative eWOM behavior
Jin-young Kim and Johye Hwang
| Year of publication: |
2022
|
|---|---|
| Authors: | Kim, Jin-Young ; Hwang, Johye |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 2, p. 555-577
|
| Subject: | Demographics | Electronic word-of-mouth (eWOM) | Food tourism | Food tourists | Positive and Negative eWOM | Psychographics | Restaurant experience | Virales Marketing | Viral marketing | Gastronomie | Restaurant industry | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Lebensmittel | Food | Online-Marketing | Internet marketing | Ernährungssicherung | Food security | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-06-2021-0707 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164477