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Medien- und Internetmanagement
Wirtz, Bernd W. - 2023 - 11., überarbeitete und erweiterte Auflage
Grundlagen des Medienmanagements -- Branchenorientiertes Medienmanagement: Zeitungs- und Zeitschriftenmanagement …, Internetmanagement und Social Media -- Internationales Medienmanagement -- Integriertes Medienmanagement und Crossmedia -- Google …/Alphabet Fallstudie -- Entwicklungsperspektiven und Herausforderungen in der digitalen Medien- und Informationsgesellschaft. …
Persistent link: https://www.econbiz.de/10014302655
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Managing Media Firms and Industries : What's So Special About Media Management?
Lowe, Gregory Ferrell (ed.); Brown, Charles (ed.) - 2016 - 1st ed. 2016
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management...
Persistent link: https://www.econbiz.de/10012397926
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e-Sports in media management
Scholz, Tobias M. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012263661
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A research agenda for media economics
Albarran, Alan B. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012121100
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Building trust : media executives' perceptions of readers' trust
Kalsnes, Bente; Krumsvik, Arne H. - In: Journal of media business studies 16 (2019) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10012177006
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CSR Communication in the Media : Media Management on Sustainability at a Global Level
Weder, Franzisca (ed.); Rademacher, Lars (ed.);  … - 2023
Chapter 1. Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes -- Chapter 2. Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere? -- Chapter 3. Sustainability as Cultural Practice and Media as...
Persistent link: https://www.econbiz.de/10014239925
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Nostalgie als Zukunftsstrategie für Unterhaltungsmedien : Empirische Studien zu persönlicher und historischer Nostalgie in Medien
Natterer, Kathrin - 2017
Medienmanagement Die Autorin Dr. Kathrin Natterer arbeitete in den Bereichen Medien- und Dienstleistungsmanagement an der Universität …Sozial- und medienpsychologische Theorien zur Erklärung von Nostalgie -- Bezugsrahmen zu Nostalgie in Medien … Methoden die komplexe Emotion Nostalgie in den Medien beleuchten. Als abhängige Variablen werden z.B. die Einstellung und …
Persistent link: https://www.econbiz.de/10013368520
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Transforming media : reviewing the issues and contexts of change in media management research
Malmelin, Nando; Virta, Sari; Kuismin, Ari - In: Journal of media business studies 19 (2022) 3, pp. 203-224
Persistent link: https://www.econbiz.de/10013357162
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A research agenda for media economics
Albarran, Alan B. (ed.) - 2019
Contents: Preface -- 1. Media economics research: a history of the field / Alan B. Albarran -- 2. Advancing media economics research through theory / Marianne Barrett and Chun Shao -- 3. Research traditions in media economics / Amy Jo Coffey -- 4. Global digital networks and global media...
Persistent link: https://www.econbiz.de/10012251870
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Handbook of Media and Communication Economics : A European Perspective
Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2024
Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism -- Book/Book Groups -- Changing Use of Audiovisual Media -- Classical Political Economy -- Commercial Audience Market Research -- Controlling in media companies -- Corporate Social Responsibility...
Persistent link: https://www.econbiz.de/10015084830