control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …

Today's marketing environment is characterized by a surge in multichannel shopping and ever more choice in advertising … channels. This requires firms to understand how both digital and traditional advertising drive sales within the same channel (e ….g., digital advertising affecting online sales) and across channels (e.g., digital advertising affecting offline sales). We …

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …

relates positively to purchase intention and that the use of “#honestopinion” diminishes advertising perception. A central … finding is the existence of an indirect positive mediation effect of the impartiality disclosure “#honestopinion”, advertising … markstones Institute of Marketing, Branding & Technology, within the research group of Prof. Dr. Cristoph Burmann, at the …