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Fortnite : the business model pattern behind the scene

Schöber, Timo; Stadtmann, Georg - In: Die Unternehmung : Swiss journal of business research … 74 (2020) 4, pp. 426-444

Persistent link: https://www.econbiz.de/10012390052

Are female skins sold at a lower price? : evidence from the Fortnite game

Stadtmann, Georg; Tosun, Aynur Dilan; Pierdzioch, Christian - In: Applied economics letters 30 (2023) 16, pp. 2282-2287

Persistent link: https://www.econbiz.de/10014364860

Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour

Micallef, David; Parker, Lukas; Brennan, Linda; … - In: Journal of Social Marketing 14 (2023) 1, pp. 95-113

adopting healthier diet behaviours through online games and related platforms such as esports and streaming. The study uses a …/methodology/approach Purposive and convenience sampling were used to identify ( n = 13) online gaming industry professionals and emerging adult (EA … dominant influences within the behavioural ecology, using microcelebrities and esports events to target EAs. The study …

Persistent link: https://www.econbiz.de/10014907147

Kickstart my market : exploring an alternative method of raising capital in a new media sector

Hayduk, Ted, III - In: Journal of media business studies 18 (2021) 3, pp. 155-178

Persistent link: https://www.econbiz.de/10012596674

Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games

Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496

Persistent link: https://www.econbiz.de/10011823053

Retrospective evaluations of playful experiences

Mukherjee, Sayantani; Lau-Gesk, Loraine - In: The journal of consumer marketing 33 (2016) 5, pp. 387-395

Persistent link: https://www.econbiz.de/10011553777

Gamification and mobile marketing effectiveness

Hofacker, Charles F.; Ruyter, Ko de; Lurie, Nicholas H.; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 25-36

Persistent link: https://www.econbiz.de/10011489465

Developing esport tourism through fandom experience at in-person events

Thompson, Jamie; Taheri, Babak; Scheuring, Florian - In: Tourism management : research, policies, practice 91 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013271660

E-Sports-Management : Eine Einführung in die digitale Welt des Sports

Löchner, Anna (ed.); Lindner, Eva (ed.) - 2024

für Esports und leitet den Fachbereich Gaming und Esports an der Hochschule für angewandtes Management in Ismaning. Durch … gearbeitet und seit 2023 hat siesich auf E-Sports und Gaming an der Hochschule spezialisiert und arbeitete zusammen mit Anna … E-Sport-Recht - Kennzeichen der Branche und rechtliche Implikationen -- 4. Wettbewerbsorganisation im E-Sports am …

Persistent link: https://www.econbiz.de/10015053270

Gaming and luxury brands : love and hate

Guzzetti, Alice; Crespi, Roberta; Atwal, Glyn - In: The journal of business strategy 45 (2024) 3, pp. 206-213

Persistent link: https://www.econbiz.de/10015056011

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