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A bibliometric analysis of dynamic capabilities and resilience using VOSviewer
Otola, Iwona; Szczepańczyk, Marta - In: Corporate Practices: Policies, Methodologies, and …, (pp. 437-447). 2024
Persistent link: https://www.econbiz.de/10014564292
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The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas
Ozretic-Dosen, Durdana; Previsic, Jozo; Krupka, Zoran; … - In: International Journal of Culture, Tourism and … 12 (2018) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10012069400
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Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
Ozretic-Dosen, Durdana; Skare, Vatroslav; Krupka, Zoran - In: Journal of Business Research 60 (2007) 2, pp. 130-136
Persistent link: https://www.econbiz.de/10005474282
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Star marketer's impact on the market strategy choice
Vlašić, Goran; Hair, Joseph F.; Krupka, Zoran - In: Management : journal of contemporary management issues 22 (2017) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10012144799
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Are consumers always greener on the other side of the fence? : factors that influence green purchase intentions : the context of Croatian and Swedish consumers
Dropulić, Branka; Krupka, Zoran - In: Market : review for marketing theory and practice 32 (2020), pp. 99-113
Persistent link: https://www.econbiz.de/10012652704
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The importance of country-of-origin construct dimensions in destination brand building
Krupka, Zoran; Mirt, Mateja; Ozretić Došen, Đurđana - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 221-238
Persistent link: https://www.econbiz.de/10012819233