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ECONIS (ZBW)
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1
Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
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2
Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
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3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
How and when do the ambidextrous frontline sales employees achieve superior sales performance?
Sok, Keo Mony
;
Bin, Devin
;
Sok, Phyra
- In:
Journal of service theory and practice
32
(
2022
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10013273059
Saved in:
5
Benefits on sales generated by innovation
Taques, Fernando Henrique
;
Areal, Nelson
;
Basso, …
- In:
International journal of innovation and technology …
19
(
2022
)
1
,
pp. 2140010-1-2140010-37
Persistent link: https://www.econbiz.de/10013174968
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6
The impact of intuition and deliberation on acquisition-retention ambidexterity and sales performance : comparing the Dual-Process and Uni-Process Models
Vieira, Valter Afonso
;
Faia, Valter da Silva
;
Gabler, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012483629
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7
Zooming in the impacts of merchants' participation in transformation from online flash sale to mixed sale e-commerce platform
Liu, Xiaoqian
;
Zhou, Yong-Wu
;
Shen, Yi
;
Ge, Chunmian
; …
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012494909
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8
A multidimensional perspective of business-to-business sales success : a meta-analytic review
Ohiomah, Alhassan
;
Benyoucef, Morad
;
Andreev, Pavel
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 435-452
Persistent link: https://www.econbiz.de/10012321908
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9
Growing the sales of "wondersmoke" : overcoming the retailers capital crunch
Mukherjee, Jaydeep
- In:
Asian journal of management cases
17
(
2020
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10012307951
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10
Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 76-89
Persistent link: https://www.econbiz.de/10012285136
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