Introduction: Gen Z Marketing and Management in Tourism and Hospitality -- 1. Digital Natives Leading the World: Paragons and Values of Generation Z -- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality -- 3. Generation Z and Tourism...

Part I: Introduction -- Chapter 1. Introduction (Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang and Karen Smith) -- Part II: Experiences -- Chapter 2. "Art in Servicescape and Experience Design: Learnings from The d’Arenberg Cube, Australia" (Marianna Sigala) -- Chapter 3. A...

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and...

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong,...

A Network Analysis of Museums on Instagram -- Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits -- Developing a Multi-Channel Customer Relationship Management Strategy for Hotel Operation -- The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health...

European Works Councils in the Airline Industry -- From a Smart City to a Smart Destination: a Case Study -- Smart Tourism Approaches through Intelligent Print Media -- Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists -- Intelligent Packaging as a Dynamic...