In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in...

Part I: The Concept and its Reception -- Chapter 1. A Brief History of the Hidden Champions -- Chapter 2. Hidden Champions and Export Success -- Chapter 3. Hidden Champions: The Definition. Chapter 4. Why Are There Hidden Champions? -- Chapter 5. Reception of the Hidden Champions Concept -- Part...

Diagnosing the Crisis -- What Works and What Doesn’t Work Against the Crisis -- Intelligent Cost Cutting -- Quick Solutions for Changing Customer Needs -- Quick Solutions for Sales and the Salesforce -- Quick Solutions for Managing Offers and Prices -- Quick Solutions for Services --...

Comeback of the Inflation Specter -- Victims and Profiteers of Inflation -- Getting Ahead of Inflation -- Understand Profit Mechanics -- Optimize Prices in Line with Inflation -- Control Value-to-customer -- Lead in Competition -- Strengthen Pricing Power -- Exploit Digital Opportunities --...