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Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 753-755

Persistent link: https://www.econbiz.de/10012877729

Our journal, our intellectual home : editorial

Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 633-635

Persistent link: https://www.econbiz.de/10012434437

Speciesism : an obstacle to AI and robot adoption

Schmitt, Bernd - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 3-6

Persistent link: https://www.econbiz.de/10012229445

From atoms to bits and back : a research curation on digital technology and agenda for future research

Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 825-832

Persistent link: https://www.econbiz.de/10012120934

R2M Index 1.0 : assessing the practical relevance of academic marketing articles

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

Consumer decisions with artificially intelligent voice assistants

Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347

Persistent link: https://www.econbiz.de/10012417688

Transforming the customer experience through new technologies

Hoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 57-71

Persistent link: https://www.econbiz.de/10012299810

Handbook on brand and experience management

Schmitt, Bernd (contributor); Rogers, David L. (contributor) - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

Persistent link: https://www.econbiz.de/10011851072

Branding in a hyperconnected world : refocusing theories and rethinking boundaries

Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46

Persistent link: https://www.econbiz.de/10012176536

Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing

Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065

Persistent link: https://www.econbiz.de/10012177831

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