Transforming the customer experience through new technologies
Year of publication: |
2020
|
---|---|
Authors: | Hoyer, Wayne D. ; Kroschke, Mirja ; Schmitt, Bernd ; Kraume, Karsten ; Shankar, Venkatesh |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 51.2020, p. 57-71
|
Subject: | AI and robots | Augmented and Virtual Reality (AR/VR) | Customer experience | Customer value | Experiential marketing | Internet of Things (IoT) | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Internet der Dinge | Internet of things | Virtuelle Realität | Virtual reality | Kundenwert |
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