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Antecedents and consequences of supply chain resilience and reconfiguration : an empirical study in an emerging economy

Al Naimi, Maryam; Faisal, Mohd Nishat; Sobh, Rana; … - In: Journal of Enterprise Information Management 34 (2020) 6, pp. 1722-1745

Purpose: The purpose of this paper is twofold: to investigate the antecedents of resilience and to highlight the importance of resilience in achieving reconfiguration in supply chains. Design/methodology/approach: This paper draws on literature on supply chain resilience and collects data from...

Persistent link: https://www.econbiz.de/10012412694

Gulf Arab e-business environment : localization strategy insights

Benmamoun, Mamoun; Sobh, Rana; Singh, Nitish; Moura, … - In: Thunderbird international business review 58 (2016) 5, pp. 439-452

Persistent link: https://www.econbiz.de/10011566229

Prioritization of supply chain reconfiguration variables using balanced score card and analytic network process

Al Naimi, Maryam; Faisal, Mohd. Nishat; Sobh, Rana - In: International journal of operations and quantitative … 26 (2020) 2, pp. 95-119

Persistent link: https://www.econbiz.de/10012422300

How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers

Benmamoun, Mamoun; Singh, Nitish; Sobh, Rana - In: Journal of advertising research 59 (2019) 2, pp. 171-184

Persistent link: https://www.econbiz.de/10012109423

No assemblage required : on pursuing original consumer culture theory

Belk, Russell W.; Sobh, Rana - In: Marketing theory 19 (2019) 4, pp. 489-507

Persistent link: https://www.econbiz.de/10012109437

Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience

Sobh, Rana; Soltan, Khaled - In: Journal of marketing communications 24 (2018) 6, pp. 634-647

Persistent link: https://www.econbiz.de/10011914773

Localizing to Arabic consumers : insights from print advertising

Sobh, Rana; Singh, Nitish; Chun, Wootae; Benmamoun, Mamoun - In: Journal of marketing communications 24 (2018) 2, pp. 190-211

Persistent link: https://www.econbiz.de/10011852940

Supply chain resilience under economic-political risk : a case of developing economy

Al Naimi, Maryam; Faisal, Mohd. Nishat; Sobh, Rana - In: International journal of logistics systems and … 42 (2022) 3, pp. 358-381

Persistent link: https://www.econbiz.de/10013454042

A systematic mapping review exploring 10 years of research on supply chain resilience and reconfiguration

Al Naimi, Maryam; Faisal, Mohd. Nishat; Sobh, Rana; Bin … - In: International journal of logistics : research and … 25 (2022) 8, pp. 1191-1218

Persistent link: https://www.econbiz.de/10013426242

Consumers' digital self-extension and pro-brand social media engagement : the role of culture

Rabbanee, Fazlul K.; Roy, Rajat; Roy, Sanjit; Sobh, Rana - In: European journal of marketing 57 (2023) 9, pp. 2199-2236

Persistent link: https://www.econbiz.de/10014448339