//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does rhetoric impact advertisi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
32,254
Konsumentenverhalten
29,252
Bibliometrics
7,138
Bibliometrie
7,134
Relationship marketing
4,756
Beziehungsmarketing
4,712
Brand management
4,252
Markenführung
4,208
Brand image
3,700
Markenimage
3,637
Customer satisfaction
3,220
Kundenzufriedenheit
3,053
Social Web
3,022
Social web
3,022
Online retailing
2,797
Online-Handel
2,794
Internet marketing
2,789
Online-Marketing
2,784
Service quality
2,492
Dienstleistungsqualität
2,444
Brand
2,178
Markenartikel
2,136
Theory
2,027
Theorie
2,009
Retail trade
1,986
Einzelhandel
1,954
Emotion
1,919
Werbewirkung
1,836
Advertising effects
1,834
Viral marketing
1,721
Virales Marketing
1,721
Electronic Commerce
1,696
E-commerce
1,678
Advertising
1,669
Werbung
1,509
Experiment
1,456
Confidence
1,293
Vertrauen
1,289
Corporate social responsibility
1,247
Corporate Social Responsibility
1,196
more ...
less ...
Online availability
All
Undetermined
Free
25,012
Type of publication
All
Article
38,486
Book / Working Paper
2,610
Journal
16
Database
4
Type of publication (narrower categories)
All
Article in journal
32,858
Aufsatz in Zeitschrift
32,858
research-article
2,834
Aufsatz im Buch
1,552
Book section
1,552
Arbeitspapier
820
Working Paper
820
Graue Literatur
816
Non-commercial literature
816
Conference paper
330
Konferenzbeitrag
330
Hochschulschrift
273
Aufsatzsammlung
258
review-article
185
conceptual-paper
176
review
146
Collection of articles of several authors
88
Sammelwerk
88
case-report
87
Thesis
74
viewpoint
53
Konferenzschrift
49
non-article
44
Case study
25
Fallstudie
25
Lehrbuch
20
Systematic review
19
Übersichtsarbeit
19
Amtsdruckschrift
18
Government document
18
technical-paper
12
Handbook
10
Handbuch
10
Bibliografie
9
Festschrift
7
Textbook
6
Conference proceedings
5
Forschungsbericht
5
Bibliografie enthalten
4
Bibliography included
4
more ...
less ...
Language
All
English
39,962
German
614
Undetermined
525
Spanish
6
French
4
Italian
2
Russian
2
Polish
1
more ...
less ...
Author
All
Han, Heesup
98
Mattila, Anna S.
76
Kumar, Satish
74
Paul, Justin
73
Phau, Ian
61
Dwivedi, Yogesh Kumar
57
Septianto, Felix
57
Law, Chun Hung Roberts
54
Loureiro, Sandra Maria Correia
50
Thaichon, Park
46
Lim, Weng Marc
43
Rana, Nripendra P.
43
Kim, Jungkeun
42
Vrontis, Demetris
41
Belk, Russell W.
40
Hollebeek, Linda D.
40
Kim, Seongseop
40
Dhir, Amandeep
38
Ko, Eunju
35
Rahman, Zillur
35
Laroche, Michel
34
Lusk, Jayson L.
34
Nayga, Rodolfo M.
34
Khare, Arpita
33
Köseoglu, Mehmet Ali
32
Wu, Luorong
32
Grewal, Dhruv
31
Japutra, Arnold
31
Jebarajakirthy, Charles
31
Ahn, Jiseon
30
Balaji, M. S.
30
Ferreira, João J. M.
30
So, Kevin Kam Fung
30
Bruwer, Johan
29
Gursoy, Dogan
29
Park, Jungkun
29
Bilgihan, Anil
28
Eisend, Martin
28
Gázquez-Abad, Juan Carlos
28
Prashar, Sanjeev
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
116
National Bureau of Economic Research
100
OECD
42
Edward Elgar Publishing
35
IGI Global
30
International Energy Agency
30
C.E.P.R. Discussion Papers
19
Organisation for Economic Co-operation and Development
9
Springer International Publishing
8
Technische Universität Braunschweig
7
Nomos Verlagsgesellschaft
6
Peter Lang GmbH
6
Taylor and Francis
6
Universität Ulm / Institut für Technologie- und Prozessmanagement
5
Deutscher Dialogmarketing Verband
4
NetLibrary, Inc
4
Springer Gabler <Firma>
4
Taylor and Francis.
4
Information Resources Management Association
3
World Bank Group
3
City of London (England) / Corporation
2
De Gruyter Oldenbourg
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Helmut-Schmidt-Universität
2
International Finance Corporation
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
Springer-Verlag GmbH
2
World Bank
2
World Tourism Organization
2
Accenture GmbH <Kronberg im Taunus>
1
Asian Productivity Organization
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
COVID-19-Consumer Law Research Group
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Centre of Applied Research in Management and Economics Conference <2022, Leiria>
1
Chronos Verlag
1
City of London Gas Consumers' General Committee
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1,644
Journal of retailing and consumer services
1,540
International journal of hospitality management
631
Technological forecasting & social change : an international journal
391
European Journal of Marketing
390
Journal of Consumer Marketing
380
SpringerLink / Bücher
358
International journal of consumer studies
342
Asia Pacific journal of marketing and logistics
285
Tourism management : research, policies, practice
280
Psychology & marketing
270
International Journal of Retail & Distribution Management
262
International journal of contemporary hospitality management
253
Journal of travel and tourism marketing
244
The journal of product & brand management
236
Journal of marketing communications
233
Working paper / National Bureau of Economic Research, Inc.
229
Journal of Islamic marketing
228
Management science : journal of the Institute for Operations Research and the Management Sciences
224
International journal of advertising : the review of marketing communications
210
Journal of Product & Brand Management
207
The journal of brand management : an international journal
206
Discussion paper / Centre for Economic Policy Research
200
Journal of international consumer marketing
194
Journal of hospitality marketing & management
193
Marketing intelligence & planning
191
Journal of retailing
188
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Journal of promotion management : innovations in planning and applied research
182
Discussion papers / CEPR
174
Industrial marketing management : the international journal for industrial and high-tech firms
171
Tourism management perspectives : TMP
171
Marketing Intelligence & Planning
170
Journal of marketing management : JMM ; journal of the Academy of Marketing
169
Journal of the Academy of Marketing Science
168
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
167
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
165
Journal of business ethics : JOBE
163
Journal of strategic marketing
161
The international review of retail, distribution and consumer research
161
more ...
less ...
Source
All
ECONIS (ZBW)
37,007
Other ZBW resources
3,579
RePEc
524
USB Cologne (EcoSocSci)
5
BASE
1
Showing
1
-
10
of
41,116
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
2
Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention
Prapatsorn Suetrong
;
Pires, Guilherme D.
- In:
International journal of economics and business …
21
(
2021
)
4
,
pp. 458-480
Persistent link: https://www.econbiz.de/10012597873
Saved in:
3
Purchaser perceptions of early phase supplier relationships : the role of similarity and
likeability
Nagel, Duane M.
;
Giunipero, Larry C.
;
Jung, Hyeyoon
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012494450
Saved in:
4
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
5
Organizational
memory
studies
Foroughi, Hamid
;
Coraiola, Diego M.
;
Rintamäki, Jukka
; …
- In:
Organization studies : an international …
41
(
2020
)
12
,
pp. 1725-1748
Persistent link: https://www.econbiz.de/10012391348
Saved in:
6
How audience and disclosure characteristics influence
memory
of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
Examining the deferred effects of gaming platform and game speed of advergames on
memory
, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
8
Esthetic dining experience : the relations among aesthetic stimulation, pleasantness, memorable experience, and behavioral intentions
Horng, Jeou-Shyan
;
Hsu, Hsuan
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 419-437
Persistent link: https://www.econbiz.de/10012549264
Saved in:
9
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
10
The effect of media multitasking on ad
memory
: the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->