Lertwannawit, Aurathai; Mandhachitara, Rujirutana - In: Journal of Business Research 65 (2012) 10, pp. 1408-1416
provide insight into the effects of interpersonal factors on status consumption. Furthermore, high and low materialism serve … effects. In the high-materialism group, susceptibility to interpersonal influence alone has an indirect effect (via fashion … consciousness) on status consumption, whereas the low-materialism group requires self-monitoring as an additional antecedent of …