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Understanding customer‐specific factors underpinning internet banking adoption
Yousafzai, Shumaila; Yani‐de‐Soriano, Mirella - In: International Journal of Bank Marketing 30 (2012) 1, pp. 60-81
Purpose – The purpose of this paper is to deepen our understanding of customers' actual internet banking behaviour by combining the construct of technology readiness with the technology acceptance model and demographics, such as age and gender, into one integrated framework....
Persistent link: https://www.econbiz.de/10014760035
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Consumers' changing financial behavior during the COVID-19 lockdown : the case of Internet banking use in Greece
Bechlioulis, Alexandros P.; Karamanis, Dimitrios - In: Journal of financial services marketing 28 (2023) 3, pp. 526-543
Persistent link: https://www.econbiz.de/10014336234
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New approach to customer segmentation based on changes in customer value
Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
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A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris; Tifferet, Sigal - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
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Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta; Chawla, Deepak; Venkatesh, Umashankar - In: Journal of internet commerce 14 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.; Atkin, Tom; Thach, Liz; Cuellar, Steve S. - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
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Spa market segmentation according to customer preference
Denizci Guillet, Basak; Kucukusta, Deniz - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 418-434
Persistent link: https://www.econbiz.de/10011459877
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Smart grocery shopper segments
Atkins, Kelly Green; Kumar, Archana; Kim, Youn-Kyung - In: Journal of international consumer marketing 28 (2016) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
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International brands in emerging markets : the myths of segmentation
Tanusondjaja, Arry; Greenacre, Luke; Banelis, Melissa; … - In: International marketing review 32 (2015) 6, pp. 783-796
Persistent link: https://www.econbiz.de/10011517637