Identifying unobserved heterogeneity in mobile wallet adoption : a FIMIX-PLS approach for user segmentation
Himanshu Joshi and Deepak Chawla
| Year of publication: |
2023
|
|---|---|
| Authors: | Joshi, Himanshu ; Chawla, Deepak |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 1, p. 210-236
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| Subject: | FIMIX-PLS | India | Mobile wallet | PLS-SEM | Segmentation | TAM | Indien | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Marktsegmentierung | Market segmentation | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-03-2022-0132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532428