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1
The influence of sport
sponsorship
on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
2
Consequences of event-sponsor fit in sport
sponsorship
: evidence from the Indian Premier League
Kamath, Giridhar B.
;
George, Simon
;
Ganguli, Shirshendu
- In:
International journal of economics and business …
20
(
2020
)
3
,
pp. 348-363
Persistent link: https://www.econbiz.de/10012508582
Saved in:
3
An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
4
Exploring the impact of Qatar’s soft power
sponsorship
in the Indian Premier League : a social identity perspective
George, Joliss Helen
;
Ranjith, V.K.
- In:
Sport, Business and Management : an international …
14
(
2024
)
4
,
pp. 557-577
Persistent link: https://www.econbiz.de/10015061301
Saved in:
5
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
6
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
7
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
8
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
9
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
10
Benchmarking sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
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