Yee‐Loong Chong, Alain; Ooi, Keng‐Boon; Lin, Binshan; … - In: International Journal of Bank Marketing 28 (2010) 4, pp. 267-287
Purpose – This paper aims to empirically examine the factors that affect the adoption of online banking in Vietnam. Perceived usefulness, perceived ease of use, trust and government support were examined to determine if these factors are affecting online banking adoption....