What drives Malaysian m‐commerce adoption? An empirical analysis
Year of publication: |
2009
|
---|---|
Authors: | Tsu Wei, Toh ; Marthandan, Govindan ; Yee‐Loong Chong, Alain ; Ooi, Keng‐Boon ; Arumugam, Seetharam |
Published in: |
Industrial Management & Data Systems. - Emerald Group Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 109.2009, 3, p. 370-388
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Mobile communication systems | Consumer behaviour | Malaysia |
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