Purpose: The number of studies on the use of choice cues in the purchase decision of a smartphone does not appear to be extensive, given the size and rate of growth of the market. Surprisingly, it appears that no study of this type in the Chinese context has been undertaken. Therefore, the...

The purpose of this article is to report findings from an empirical research study of the Polish machinery industry carried out by a team from Warsaw Technical University. This study aims to show the role and importance of material and non-material motivations in encouraging, developing and...

The purpose of this research is to analyze household credit card choice and usage behavior. The theoretical model used to analyze the credit card choice behavior is a conjoint model which assumes the utility maximization and rational evaluation of the available credit card alternatives. The...

1. Central Eastern Europe, Russia, and the Ukraine : economic and socio demographic / V.H. Manek Kirpalani -- 2. Regional economic and marketing structure / V.H. Manek Kirpalani -- 3. Consumer behavior / L. Garbarski -- 4. Industrial policy / A. Nowak and V.H. Manek Kirpalani -- 5. Marketing...